“The garment is the house of the body.” An essential truth combined with visual boldness, directs the future aesthetic into the eternal now. The silhouettes of Ioanna Kourbela define their own dimension of archetypal elegance.
Energy from classical and modern art, greek radiance, natural raw materials, vibrant polymorphic forms and lines that extend motion, create the ethereal but earthly world of Ioanna. The respect towards man and nature, the instinctive comprehension of traditional ideals and the quest for futuristic harmony, constitute her unique design and expression principles.
Having studied fashion design, costume design and stage design, compelled with a vision to change “the image seen, standing still, at a traffic light”, Ioanna Kourbella proposed for the first time in 2003 a subversive fashion concept, an amalgam of simplicity and refuge, thespianism and freedom. In 2016 she won the Emerging Designer Award at the Pure London international exhibition.
Starting with different inspirations, she is currently presenting four prêt-a-porter collections, along with her abrupt haute couture bridal collection, while working in parallel designing costumes for major theater and art performances.
In every corner of the world people embrace Ioanna’s design work, “co-traveling” on an aesthetic journey of self-awareness and self-liberation.